00Structure - navigation review
Seven destinations. One route through.
Home is reached through the ADAD logo. Contact is a persistent button, not another competing navigation label.
01Destinations and on-page sections
01
Home
Land the proposition inside ten seconds, then prove it.
- Hero
- Proof strip
- Client logo strip
- Core proposition
- Integrated services
- Full-funnel activation
- TV & streaming
- How ADAD works
- International client map
- Featured case studies
- Final CTA
02
Services
Explain the integrated offer clearly.
- Four disciplines diagram
- Strategy
- Media planning & buying
- Creative & production
- Measurement & optimisation
- Working together
03
ADAD IQ
Make measurement and optimisation visible.
- Data view
- Attribution
- Optimisation
- AI + human intelligence
- Reporting
04
- Showreel
- Eight anonymised case studies
- Case study detail
- Category CTA
05
Australia & New Zealand
Convert offshore brands seeking a local partner.
- Why ANZ
- Launch model
- Localisation
- Global client map
- Pilot proposition
- Free assessment
06
- Why ADAD
- Principles
- Team
- ADAD in the news
- Careers module
07
InsightsPhase 2
Show current expertise and capture demand.
- Insights
- Market updates
- In the media
- Downloadable guides
02Deliberate consolidations
- Industries
- Becomes a visual proof module, not a standalone page.
- Team and Careers
- Sit within About. A dedicated Careers page exists for the empty state and expressions of interest.
- Press and agency news
- Become an Insights filter rather than a separate section. Until Insights launches, the About page carries a five-item news module with no “view all”.
- ADAD IQ
- Stays a dedicated page because measurement is central to the proposition, not a supporting feature.