01ADAD IQ - page hero
Turn media data into
better business decisions.
ADAD IQ is our measurement and optimisation approach. It brings media delivery, audience response and commercial performance into one clear view, then turns the evidence into action.
02What ADAD IQ reveals
Five views. One connected answer.
- 01Delivery
- Who did we reach, where, how often and at what cost?
- 02Response
- Which channels, markets, programs, dayparts and creative drove action?
- 03Commercial
- What happened to conversion, CAC, CPA, revenue, AOV and customer value?
- 04Brand
- How did awareness, consideration, search and purchase intent move?
- 05Next action
- Where should we optimise, test, hold or scale?
03Measurement designed for the channel
One dashboard. More than one attribution method.
No single model explains every effect of media. We use the most appropriate mix of deterministic attribution, probabilistic analysis, test-and-learn frameworks, brand studies, forecasting and third-party tools to understand both immediate and longer-term impact.
- Deterministic attribution
- Probabilistic analysis
- Test-and-learn frameworks
- Brand studies
- Forecasting
- Third-party tools
04AI + human intelligence
Faster patterns. Better judgement.
AI helps us analyse audiences, forecast scenarios, monitor performance and automate repetitive work. Our people bring the commercial thinking, negotiation, strategy, relationships and creative judgement that turn those signals into better outcomes.
AI does
- Audience analysis at scale
- Scenario forecasting
- Continuous performance monitoring
- Repetitive task automation
Our people do
- Commercial thinking
- Negotiation and media relationships
- Strategy and creative judgement
- Deciding what to act on
05Page call to action
See it against your own numbers.
We’ll walk you through ADAD IQ using a scenario built around your category, channels and commercial goals.