A new market, measured from day one.

+38%

New customers

-24%

Cost per acquisition

2.1x

Return on ad spend

02The challenge

An established international fintech wanted to enter Australia without importing assumptions from its home market. It needed local audience understanding, a credible media presence and a clear read on whether acquisition economics would hold.

03What we did

Sized the category opportunity and modelled launch economics before any media commitment
Localised global creative for Australian cues without breaking the brand system
Built a Total TV core with digital capture running underneath it
Ran a clean geographic test to isolate incremental effect
Reported weekly against acquisition cost, not impressions

04The result

The pilot established a reliable performance baseline inside two months. Acquisition cost fell as the TV weight built recognition, and the client moved from a fixed pilot budget to always-on investment with a New Zealand extension under review.

“They treated our launch budget like it was their own money.”

Marketing Director - client named on approval only

See the rest of the work.

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