01About - page hero
Independent by design.
Accountable by nature.
ADAD was founded in Sydney in 2003 on a simple belief: powerful media should be answerable to the business outcome it creates. More than two decades later, that still shapes how we plan, buy, create, measure and work with clients.
02Why clients choose ADAD
Five principles, applied to every account.
- 01Accountable
- We agree what success means, measure what matters and act on the evidence.
- 02Commercial
- We understand margins, payback, customer value and the realities behind a growth target.
- 03Independent
- Our recommendations follow the opportunity, not a channel commitment or holding-company agenda.
- 04Connected
- Strategy, media, creative and analytics work as one team, with senior leadership close to every account.
- 05Restless
- We keep looking for the next improvement, from a faster insight to a better rate, message or market.
03Team
Experienced people who stay close to the work.
Our team combines media buying depth, creative craft, data expertise and commercial judgement. Clients know who owns the outcome, and the people in the room remain involved when the campaign goes live.
Name
Managing Director
Media strategy, client leadership
Name
Head of Media
Total TV, investment and trading
Name
Creative Director
Concept, craft, production
Name
Head of Analytics
ADAD IQ, measurement design
Name
Client Partner
International and market entry
Name
Head of Digital
Paid search, social, programmatic
04ADAD in the news
ADAD in the news.
The latest news, industry commentary and campaign coverage from Advertising Advantage.
05Careers module
Do work that makes a measurable difference.
Join an independent agency where ideas move quickly and every discipline shares responsibility for the result.